Gongju 'Zoe' Baek

Gongju ‘Zoe’ Baek is a Wealth Advisor at Great Lakes Wealth in our Northville office. With over ten years of industry experience, Zoe’s primary focus is developing client relationships based on integrity, accountability, and exceptional services. Working as an advisor to GLW’s clients, Zoe incorporates both the firm’s goals-based financial planning approach along with GLW’s proprietary and other investment strategies to help clients build, manage, and distribute their wealth with the ultimate goal of achieving their unique planning needs.

Zoe graduated from Daegu National University of Education in South Korea where she earned her bachelor’s degree in Elementary Education. Zoe holds her series 6, 7, 63, and 66 securities licenses, plus Life and Health insurance and variable contracts.

Zoe actively serves as President of the Korean American Women’s Association (KAWA), Vice President of the Council of Asian Pacific Americans (CAPA), and an Advisory Board Member of the Korean American Community of Metro Detroit (KACMD). 

When Zoe isn’t working with clients, she enjoys participating in outdoor activities like golf and visiting art exhibits. She is married with two sons and lives in Okemos.